Which two types of events can you measure?

• A. Page loads and clicks
• B. Clicks and form submissions
• C. Video plays and scroll depth
• D. Impressions and conversions

Answer: (C)

Measuring engagement relies on events that show active interaction with content. Video plays reveal when a viewer starts or continues watching, signaling direct engagement with media. Scroll depth shows how far a user travels down a page, indicating how much content they’re actually consuming. Together, they capture two concrete actions that reflect meaningful engagement on the page.

Other options mix different notions: page loads and clicks are basic interactions but don’t necessarily demonstrate depth of engagement; impressions relate to exposure rather than on-page action, and conversions are outcomes that can occur after multiple steps and aren’t a direct measure of ongoing engagement.