Your client is an online car marketplace. Which audience solution can help reach people in the car buying process?

• A. In Market Audiences
• B. Custom Intent
• C. Similar Audiences
• D. Affinity Audiences

Answer: (A)

Reaching buyers who are actively shopping for a car relies on targeting signals tied to purchase intent. In-market audiences are built around users who have demonstrated recent activity indicating they are considering a purchase in a specific product category, such as cars. This means these users are further along the buying journey and more likely to click and convert on a car marketplace like yours. By focusing campaigns on in-market audiences, you align ads with real-time shopping signals, often delivering higher engagement and conversion rates at a lower cost per acquisition than broader audience types. While other options have their place—similar audiences expand reach by finding people similar to your converters, affinity audiences target long-standing interests for awareness, and custom intent lets you tailor audiences using your own keywords and URLs—none match the immediacy of intent that in-market signals provide for a shopping scenario like car purchases. For a marketplace aiming to capture buyers in the decision stage, in-market audiences offer the most directly relevant exposure.